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Sunday, March 20, 2011

Scion Hako Coupe Concept by Tokyo Design Division

Scion, Toyota’s youth brand, has launched its concept at the New York Auto Show, Hako Coupe concept. At first sight, this car might look like a classic car for you, but the inside is fully futuristic. Designed by Tokyo Design Division, this Hako Coupe Concept was inspired by the American vintage among young Tokyo trendsetters, it is intended to reflect “youth-inspired trends”. As Jack Hollis (Scion vice president) says “Scion�s Hako Coupe Concept embodies a distinct global perspective on today�s youth”.

“This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB�s iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box.”


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